Friday, September 14, 2018

Jordan Brand's First Soccer Club Sponsorship Is With PSG

Nike and Paris Saint-Germain have a partnership that dates back to 1989, which is just one of the many reasons Jordan Brand chose the storied club for its first-ever soccer sponsorship. “Jordan Brand and Paris Saint-Germain share a distinct position in sport and style, so to partner with the club is a natural fit," said Michael Jordan explained in a press release. The Jumpman and PSG have enter into an exclusive three-year deal kicked off with a full-fledged collection including the Air Jordan 5 and Air Jordan 1 retro sneakers along Nike Phantom Vision Elite soccer boot which was also inspired by a retro Air Jordan. For those who haven't been keeping score, the collaboration may be unexpected, but Jordan Brand has been quietly gaining its footing in Paris for years. Outside of footwear, the PSG x Jordan Brand collection will also include apparel and match kits, which the team will wear on the pitch beginning Sept. 18th.