Tuesday, March 13, 2018

Nike To Launch “On Air” Sneaker Workshop

Nike’s annual Air Max Day celebrations continues its focus on bringing power to the people. In 2015, the brand launched the “Vote Back” campaign, which let the world select one Air Max grail of the past for a re-issue. It evolved into “Vote Forward”, which saw twelve Air Max designs by creatives from around the world be up for ballot; that resulted in Sean Wotherspoon’s Nike Air Max 97/1 go into production. For Air Max Day 2018, the brand will continue the “Vote Forward” concept, but the designs will come from the hands of the public. The Nike “On Air” workshop begins on March 22nd and will run through April 15th; it will take place in NYC, London, Paris, Seoul, Shanghai, and Tokyo.