Thursday, March 29, 2018

Kendall Jenner Stars in adidas Originals ARKYN Sneaker Campaign

Described by the brand as “a trainer for creating, working, thinking, inspiring and collaborating in,” the shoe is made with creatives in mind. “It’s time to push back on the cliches, they’re wearing thin. A new, technical silhouette, rooted in adidas’ iconic vintage style, that looks both to yesterday and tomorrow. Like the best creatives, the shoe is inspired by the archive and the future,” states the label. Fronted by Kendall Jenner, the ARKYN campaign was shot by Renell Medrano in Jenner’s Soho apartment. The sneaker features a clean and techincal mesh upper, decorated with the brand’s classic Three Stripe detailing as well as a mesh tongue. Designed with a sock-like constriction, the silhouette sports a neoprene heel and a minimalist lacing system that can be worn however the individual chooses. “No rules. No Instructions. No Hype,” is the idea behind the sneaker, and echoes the idea of creativity to the fullest.

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