Tuesday, March 13, 2018

Extra Butter x adidas AlphaBounce Beyond

NYC’s Extra Butter sneaker boutique is ready to launch its collaboration with adidas and the Alphabounce Beyond running shoe through a special pop-up tailored just for runners. At 101 Stanton St. in the Lower East Side, Extra Butter will offer complementary services for runners who wanted to go through VO2 Max training on a Woodway treadmill and Recovery by NormaTec. For the recovery period after the intense exercise, NormaTec will offer leg compressions exercises. In addition, Extra Butter and adidas will host a series of free runs and yoga sessions. The design of their Alphabounce Beyond is inspired by the machinery and tools used during VO2 Max training; the full white upper and translucent blue are inspired by the tubes used during the sessions as well as the data spreadsheets. The shoes drop exclusively through the pop-up shop at 101 Stanton St. on March 16th.