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Wednesday, February 14, 2018

BAIT x Reebok DMX "Ideation Department" Pack

The “Ideation Department” DMX Run 10 and DMX Fusion take inspiration from the sneaker design process, with plenty of graphic accents adding subtle visual appeal. Sourcing the actual design notes from Reebok designer Bill Marvin, the DMX Run 10 places his original sketches across the sole-unit and insole, nodding to the model’s heritage. A grid pattern appears beneath the notes recalling sketchbook paper, while the majority of the shoe is executed in clean white with tan and blue accents to place the focus on the imagery. Similarly, the pack’s DMX Fusion centers around the original design sketches, placed on beneath transparent TPU. 3M knit adds reflective detailing to the upper, with a dark upper and tonal laces offset by a sleek white midsole and smoked transparent outsole. The collaborative footwear is currently available on BAIT’s website and will appear at the brand’s All-Star weekend pop-up shop in LA.

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