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Wednesday, September 20, 2017

Nike BREAKING2 National Geographic Documentary

For this project, Nike unveiled the ZoomX cushioning system and the all-new ZoomX VaporFly Elite made exclusively for the participants. Nike also ran a giveaway of the shoes, with the only mode of entry requiring participation in a 5-k race. The shoes never released by conventional means to the public.Nike invited National Geographic along the journey to document the entire project, and tomorrow at 8PM EST the National Geographic channel will air the BREAKING2 documentary without any commercial interruption. In case you miss tomorrow’s shoe, the film will be available across National Geographic digital platforms, including YouTube (in 31 languages), Facebook, NationalGeographic.com, EST, TVE and VOD, beginning September 21st.

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