Wednesday, July 12, 2017

Nike FE/NOM To Release First Flyknit Apparel Product

Nike announced a few weeks back that they’d be introducing the Nike HyperAdapt 2.0 for a more affordable price and that the Swoosh would have the self-lacing technology be more readily available to the masses hungry for new sneaker technology. It was in that same press release that the brand also announced they were working on the first Flyknit apparel with the Nike Flyknit Bra. Flyknit has been one of the most relevant advancements in Nike’s footwear category ever since the knit upper appeared back in February 2012. Now over 5 years later, Flyknit is extending to womenswear in an exciting advancement. Read the full piece over on Nike News. The Nike FE/NOM Flyknit Bra is available today exclusively on Nike+ for just 48 hours followed by availability.

This is Nike's First Flyknit Apparel Innovation

So then, what makes a sports bra good? The NikeWomen design team asked athletes, and the response was unanimous: Women want a bra that provides total support for a variety of activities and one that keeps them cool and dry without sacrificing comfort. They also want it to look as good as it feels.