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Thursday, July 13, 2017

adidas Debuts New “Create Positivity” TV Spot Airing During 2017 ESPY Awards

Last night, adidas debuts a new television spot set to air during the 2017 ESPY Awards later this evening. The campaign centers around athletes and their ability to creative positivity through their actions, outreach, and imagination. Featuring three stripes athletes like Dak Prescott, DeAndre Hopkins, Joel Embiid, Kris Bryant, Carlos Correra, Candice Parker and Robbie Rogers, the multi-dimensional “Create Positivity” clip combats negativity through sports and community to the tune of Kid Cudi’s Pharrell Williams-produced “Surfin’.” Take a look at inspired visual below and follow the conversation using the #HereToCreate hashtag.

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