Monday, June 5, 2017

Walmart Expects to Sell $25 Million Worth of These Light-Up Sneakers?!?!

Addressing Walmart employees before the company's annual shareholder meeting last week, chief merchandising officer Steve Bratspies stepped on stage wearing a pair of light-up sneakers, a trend he says the company is betting on big this year. In fact, Walmart expects to sell $25 million worth of the Flashlights sneaker, a USB-charged model that connects with phones and computers. When charged, LED lights can stay lit for up to 8 hours. They retail for $19.97, which means Walmart would have to sell 1.25 million pairs to hit the estimate. According to the Washington Post's report, Bratspies brought up the fact that similar sneakers by big national brands are selling for about $60 a pair. “We beat on price, don’t we?” he said. “Every day, we beat on price.”

Flashlights sneakers: The 'huge trend' Walmart is betting on

FAYETTEVILLE, Ark. - These, Walmart executives say, could be the year's biggest sensation: high-top sneakers with light-up soles. Yes, says Steve Bratspies, Walmart's chief merchandising officer, stomping on stage in his black Flashlights sneakers, you heard right: The world's largest retailer is expecting to sell $25 million worth of these sneakers this year.