Wednesday, June 21, 2017

Under Armour Signs a New Kind of Endorser

Under Armour's latest signee isn't one of the prospective lottery picks in this week's NBA draft, but it is someone who'll be talking about them. The brand just announced a five-year partnership with ESPN analyst Jay Bilas. A company that's admitted its need to become cooler, younger, and "more fashion," Under Armour will be outfitting the 53-year-old television personality "head-to-toe in the brand’s innovative footwear and apparel."

The athlete endorsements that are turning Under Armour into Nike's strongest competitor

This week, Golden State Warriors point guard Stephen Curry has a shot at winning the NBA championship. As the face of Under Armour, Curry would not only achieve a milestone in his career, he'd be giving Under Armour another massive credibility boost.