Wednesday, June 21, 2017

Reebok Just Signed Another Rapper to a Partnership

Reebok has added another rapper to its lineup of musicians, with Ohio's Machine Gun Kelly entering into a partnership with the sportswear brand. MGK joins the likes of other Reebok Classics-affiliated artists Future, Kendrick Lamar, and Teyana Taylor. Kelly will join the Reebok team as the spokesperson for a campaign surrounding its retro Club C sneaker. To hear the rapper tell it, the simplicity of the Club C's design is what drew him to it. The Cleveland native said that this is certainly not something that he ever expected would happen to him. He always felt that he could make it in the rap game, but thought a partnership with a major shoe brand like Reebok would be unattainable. Kelly has always repped heavily for his hometown, and hopes this partnership can be yet another accomplishment to inspire his city.