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Wednesday, June 21, 2017

Nike To Sell Shoes Directly On Amazon?!?!

Nike is set to join in on the e-commerce giant known as Amazon.com by selling products directly to consumers. Part of this decision to give Nike more control over the product that is sold on the platform, which consists of a lot of counterfeit products from overseas. Brands that work directly with Amazon can point out fakes and have them removed from the site. Nike’s decision is great for their business for obvious reasons, but hurts their footwear retail partners such as Foot Locker and Finish Line; in fact, both companies stocks plunged after Nike’s deal with Amazon became known. Will we start to see exclusive Jordan and Nike products on the site?

Amazon reportedly to sell Nike shoes directly via brand registry

t's unclear how much more Nike merchandise might ultimately flow through Amazon, but the prospect of a special relationship between the two companies sent shoe-retailer stocks tumbling. Share story Amazon.com will begin selling Nike shoes directly through a brand-registry program designed to keep counterfeit goods off the site, according to a person familiar with the situation.

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