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Thursday, June 22, 2017

NHL x adidas Unveil New Jerseys for 2017-18

2017 not only marks the centennial anniversary for the NHL but also the end of the Reebok era and start of a seven-year adidas brand partnership for the league. Debuting for the 2017-2018 season will be 31 ADI-ZERO Authentic NHL jerseys, including one for the Las Vegas Golden Knights expansion team. During the reveal last night in Las Vegas, adidas highlighted three core design initiatives: lighter, cooler, stronger. Take a look after the jump.