Monday, June 12, 2017

adidas Is Releasing 5 Million Pair of Parley Footwear in 2018

On June 8th, 2017, adidas partnered up with Parley For The Oceans to celebrate World Oceans Day with their inaugural 5K run in NYC. During the event, Andre Maestrini (adidas Global Head Of Running) and Matthias Amm (Global Category Director Of Running Footwear) discussed the future of footwear innovation, the Boost boom, and much more. Maestrini stressed the point of adidas being the industry leader of Earth-conscious manufacturing, noting that brands who don’t adapt will eventually be phased out. He also notes that adidas is not only releasing one million pairs of Parley footwear in 2017, but aims to produce five million pairs of Parley footwear in 2018. Eleven plastic bottles are recycled to produce one upper of the Ultra Boost; that translates to 55 million plastic bottles transformed into sneakers.