Monday, May 15, 2017

Nike Has a New Way of Selling Sneakers Online

Nike is revamping its SNKRS app with a new feature that allows the brand to launch shoes in specific geographic locations. The brand will debut this new way of selling shoes, called the SNKRS Stash, with the release of the Just Don x Air Jordan 2 "Arctic Orange." SNKRS app users should get notifications about this first release, with a geo-location going live in Los Angeles at noon PST. Shoppers who head to a designated location in the specified time window will have the ability to purchase the sneakers online via the Nike SNKRS Stash card. The launch works something like a scavenger hunt, the mystery location won't be immediately revealed, and users will have to follow clues to find it. Nike has a landing page explaining the feature here.