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Thursday, May 18, 2017

New Store Alert: Air Jordan Store Downtown Los Angeles

Jordan Brand's retail footprint in North America is about to get bigger with the opening of a sizable new store in Los Angeles. Urbanize.la reports that the Nike-owned imprint will occupy a space at 620 S. Broadway. The space is said to be a mixture of retail and consumer experience, complete with a VIP lounge and rooftop basketball court. This experiential approach to brick and mortar stores has been used by Nike more and more frequently, perhaps the best recent example being its Nike Soho store in New York City.

Jordan Brand Plans Flagship Store on Broadway

In a sign of increasing confidence in the Downtown Los Angeles retail scene, the Jordan Brand will establish a flagship store on the Broadway corridor. Jordan will inhabit the historic Schaber's Cafeteria building at 620 S. Broadway, a three-story edifice which dates back to the late 1920s.

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