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Thursday, May 11, 2017

Jordan Brand Signs Its First Chinese Basketball Player

Jordan Brand announced its latest signing on Wednesday, confirming that it's added Chinese basketball player Guo Ailun to its roster. Reports of Jordan signing Ailun first surfaced last week. "We’re excited to welcome Guo to the Jordan Family,” Michael Jordan said in a statement. "From his competitive spirit and style of play on the court to his strong personality off the court, he’s a great fit for the brand. We look forward to Guo representing the game, Jordan Brand, and ultimately himself in Greater China." The announcement of Ailun's signing was accompanied by an ad narrated by Jordan.

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