Thursday, May 4, 2017

Air Jordans Were The Best-Selling Shoes In The First Quarter of 2017

NPD Group’s Matt Powell released an interesting analysis of what exactly happened financially with the sneaker industry in the first quarter of 2017. The industry analyst took a quick break from shooting down hypebeasts and lifestyle publications on Twitter to paint the picture that despite overall optimistic market results, industry giants like Nike are still facing challenges in some major categories that were once its strongest like basketball, running, and training. Even though Nike Inc. sales declined in the high single-digits for the first quarter of this year, they had some of the top sellers ranging from the Air Jordan 6, the Nike Air Huarache, the Air Jordan 13, and the Air Jordan 4. The lone shoe not in Nike’s arsenal in the top 5 was the adidas Superstar. So despite the perception that Jordan retros are often left on shelves, the fact that the Jumpman is producing a higher quantity is still driving sales.