Thursday, April 13, 2017

Inside the PUMA Archive with Chief Archivist Helmut Fischer

Walking into PUMA‘s headquarters, a huge, glass-panelled building nestled amongst the houses of the picturesque German town of Herzogenaurach, it quickly becomes apparent how cherished the brand’s rich athletic history is. Plaques of sports heroes wearing the panther logo line the walls. Photos of soccer teams holding international trophies and athletes celebrating the breaking of a world record sit above the shoes that carried them across the finish line. It is here, amongst these portraits of Maradonna, Linford Christie and Clyde Frazier that we’re introduced to Helmut Fischer, otherwise known as "Mr. PUMA." Helmut has worked with the brand for the majority of his life, nearly forty years in fact, and he’s seen PUMA help athletes from Usain Bolt to Boris Becker reach phenomenal levels of success. Check out more photos after the jump.