Monday, March 27, 2017

New Store Alert: Foot District Madrid

With its new flagship retail space in Madrid, Foot District celebrates the significant advancements in sneaker design and manufacturing. One of the highlights of the store is an interactive Air Jordan room that allows customers to relive Michael Jordan's playing days and the history of his legendary sneaker line. A curved LED screen, showing game highlights, commercials and documentaries, is activated when a customer lifts one of the 14 3D miniature Air Jordan's on display above a video based on the model. The idea is to educate during the retail process.