Jordan Brand Is Cashing in on MJ's "Ceiling Is the Roof" Speech
To celebrate the partnership between North Carolina and his Jordan Brand, Michael Jordan made a special appearance at his alma mater dropping a line that will not soon be forgotten. As the G.O.A.T. gave his speech of encouragement, Jordan’s words “The ceiling is the roof. Let’s make it happen. Let’s keep moving forward” instantly became a meme and of course got roasted on social media. Well now it looks like the Jordan Brand is making a smart move, cashing in on the latest catchphrase. According to ESPN’s Darren Rovell, Jordan Brand will start selling shirts with MJ’s puzzling one-liner. Check them out below along with Jordan’s speech.