Is adidas Trying to Overshadow Nike's Big Marketing Event?!?!
It looks like adidas has timed a set of big sneaker releases to take some of the heat away from Air Max Day, an annual marketing bonanza from Nike that culminates on March 26th. adidas will restock NMDs and debut new Boost sneakers on March 25th, an out-of-nowhere launch whose timing does not feel like a coincidence. Styles making up the pack include the latest "Triple Black" Ultra Boost, a new colorway for James Harden's signature shoe, and NMD R2's. The 40 sneakers in this group will be available via adidas online here on Saturday morning.