Through the creation of his 001 shoe last year, prolific sneaker customizer John Geiger established himself as a bonafide footwear designer in his own right thanks to the 001 silhouette’s sleek form that blends both luxury and streetwear aesthetics. Now a new video goes behind the scenes in Geiger’s studio to reveal how each pair is created, from the prototyping, leather cutting, stitching, and right down to the final sign-off. The John Geiger Collection 001s are set for a limited release at MRKT DEUX on February 24th in their Hollywood store in Los Angeles. February 25th will see a worldwide release at JohnGeigerCo.com. Pricing for the kicks are at $595 USD.