Monday, December 5, 2016

Nike+ SNKRS Presents: Art of SNKRS, Air Force 1

Nike and its SNKRS app have launched the Art of SNKRS, which highlights an inventive method of showcasing the brand’s Air Force 1 shoe. Focusing on symmetry, Amsterdam-based director and photographer Joost van Brug utilizes a unique motion-blur technique to show various iterations of the iconic sneaker. He started off shooting sneakers by way of his brother who was an avid Nike fan. He then learned more about the stories behind the different colorways and was intrigued at finding new ways to capture the essence of sneaker culture.