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Thursday, December 8, 2016

FILA x Mountain Dew Pop the Top on a New Sneaker Collaboration

One of FILA's street-oriented hoop silhouettes from the 90s returns as part of an unexpected collaboration with soft drink company Mountain Dew. In partnership with Dew's Green Label Exclusives (GLX), a program that brings athletes together with designers and brands to produce lifestyle product, FILA presents the "GLX" M-Squad. The collab is styled in plush black suede, complemented by hits of bright Dew Lime Green on the midsole and outsole. Co-branded insoles officially mark the partnership. This pair will release exclusively at fila.com and Foot Locker this Friday, Dec. 9th for $90 USD.

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