Monday, December 19, 2016

Dak Prescott Gets Help From Desiigner in First Sneaker Commercial

For brands, finding the right endorsers boils down to luck as much as due-diligence. As adidas continues to fight for NFL visibility, one of this season's rookie signings is paying off in a major way. When Adidas signed Dak Prescott back in September, they believed they were bringing in a star. The brand probably didn't foresee Prescott becoming the starter for a team with the best record in the league in his rookie campaign, but that's the reality of things as the Cowboys grind through the winter playoff chase. This week, the quarterback debuted his first commercial with Champs Sports and adidas. In the clip, Prescott laces up the adidas AlphaBOUNCE sneaker and hits the studio with rapper Desiigner.

Dak Prescott on Twitter

Seize the moment and run with it. @champssports @lifeofdesiigner @adidasfballus #teamadidas #WeKnowGame