Tuesday, October 25, 2016

Nike Remembers "The Block" in LeBron Ad

Nike has already immortalized LeBron James' momentum-changing "The Block" moment in Game 7 of the 2016 NBA Finals with a new commercial. The spot isn't all about that massive defensive play, and instead is more generally about James' greatness and proving doubters wrong, but it does feature a scene toward the end that's a direct reference to it. The clip encourages viewers to "Come out of Nowhere like LeBron James," that call to action syncing up with talk of a career-changing play complete with a player in the LeBron Soldier 10, the same shoe worn by James in that game.