Monday, October 17, 2016

Inside DJ Khaled's Secret Sneaker Store

There's celebrity seeding and then there's what Champs Sports just did for DJ Khaled. The sneaker store chain surprised its current endorser and former sales associate by building Khaled his own personal store inside his Miami-based We The Best recording studios. The 525-square-foot space will get regular inventory deliveries just like any other Champs Sports location with SKUs from Jordan Brand, Nike, adidas, and Under Armour. Unlike every other Champs Sports store, visitors of the space will get everything for free. How do you get inside? Well, that's up to DJ Khaled as the store is invite-only. Check out the recap photos after the jump.