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Thursday, October 13, 2016

Gucci Launches an Immersive Collaborative Art Project Called “Gucci 4 Rooms”

Gucci has launched an unconventional project titled “Gucci 4 Rooms,” where three innovative Japanese artists in Chiharu Shiota, Daito Manabe and Mr. as well as frequent Gucci collaborator Trouble Andrew were invited to conceive both real and virtual spaces expressing the nature and creative direction of Gucci. Each room features a distinct theme unique to each artist. The spaces will launch in Toyko’s Gucci Ginza and Dover Street Market locations starting October 12th to October 24th, but if you won’t be in Tokyo at the time of launch have no fear, the installation will also be making its way online as an interactive game.