adidas Unveils First Futurecraft Shoe Created at Its New SPEEDFACTORY
adidas today unveiled the first product created at its SPEEDFACTORY in Germany – the adidas Futurecraft M.F.G. (Made for Germany). Designed to provide the ultimate fit, the adidas Futurecraft M.F.G. is the first step in adidas’ push for next-level innovation in the footwear industry. The shoe will be a part of adidas Running’s roster and will be an initial test with the goal of rolling into other categories in the future. The adidas Futurecraft M.F.G. will retail exclusively in Germany, but we expect adidas will roll this approach out across further markets in the near future, with the U.S. being the next to benefit from the SPEEDFACTORY model.