Monday, August 29, 2016

Nike "Just Do It" The Next Wave TVC

In the West, “Just do it” has a profound motivational weight to it, and an instant association to Nike. However, in China where English isn’t the first language, the classic tagline takes on a whole other meaning, or rather, no meaning. Those who say it, often say it as a personal catch phrase to convey a feeling in the moment, but don’t understand it. With a powerful voiceover of lines like “You don’t have to do it to be famous… you don’t have to do it for the boys…. you don’t have to do it right… we never said to do any of this. Just do it,” the incredible single shot ad helps to finally define “Just Do It.”