Tuesday, August 30, 2016

adidas CEO Speaks on Kanye West's Influence

Just how much has Kanye West helped adidas sell sneakers? It's a question that's been endlessly debated online, and one that the brand's soon-departing CEO recently answered in an interview with the Wall Street Journal. "Kanye has definitely helped us, no doubt," said Herbert Hainer, adidas CEO. "But he is not only a celebrity who is wearing our products. He was here day and night and worked with the design team. Sometimes he drove the designers crazy, but this also gave our people inspiration." Check out the entire interview below.

Adidas CEO Reflects on His Game Plan After 15 Years

News Corp is a network of leading companies in the worlds of diversified media, news, education, and information services. As Herbert Hainer prepares to retire, the veteran talks about rekindling sales, working with retailers and finding the right people Herbert Hainer has spent his 15 years as chief executive of Adidas AG trying to best larger rival Nike Inc.