Thursday, July 28, 2016

Reebok Unleashes Two Kaiju-Inspired Sneakers in Celebration of the New "Godzilla" Reboot

Reebok is getting in on the celebration around the upcoming release of Godzilla Resurgence by releasing two kaiju-inspired takes on the Instapump Fury Road. Much like the film, the sneakers will tap into a rich well of nostalgia for classic Godzilla content: the classic Insta-Fury gets a textured upper that resembles a reptile’s scales, along with a red and white midsole that resembles the beast’s powerful mandibles. The shoe’s pump plays the role of the monster’s pupil. The Shin Godzilla Instapump Fury Road, on the other hand, comes with a glow-in-the-dark midsoles and trims, all the better to terrorize the local populace with. These phosphorescent details are contrasted with a glowering red insole. Both sneakers feature Godzilla’s footprints on the sole inserts. These are set to receive a limited release on July 29th, on the day of the film’s Japanese release, while a wider drop is expected in January 2017.