New Store Alert: Selfridges Opens Artistic Designer Studio Inspired by the Future of Fashion
UK department store Selfridges has unveiled an impressive new addition to its architecture in a third floor in a special designer space. Following retail superpower Dover Street Market, designers will be involved in the aesthetic processes of showcasing their wares in the space, giving the third floor an exclusive feel for its intimately created design. The 17,200 square foot space will be aptly named “The Theatre of Forces”; project director Sebastian Manes was inspired by the “flexible future of fashion” and “progressive moves in how we buy, present and think about fashion” for its inception. The space can now be visited at Selfridges’ Oxford location, be sure to also check out the gallery after the jump for your first look at The Theatre of Forces.