NMD. Pitch Black. Primeknit. 1 of 100. You can't buy, but you can win. Follow us on Snapchat now and tomorrow...pic.twitter.com/VJ0vKPsYxr
– Story will go live on Snapchat (@adidasOriginals) at 12 p.m. EST Saturday, July 30th. The contest will be live for 24 hours.
– The snap story will reveal a series of hidden numbers, once complete, users can piece the numbers together and text the final phone number and await next steps.
– 100 entrants will be selected at random once the Snapchat story expires, and will receive a pair of the NMD_R1 PK “Pitch Black.”