Thursday, May 26, 2016

Why adidas Is Leaking Upcoming Sneakers On Its Snapchat*~

In a story from Digiday, Grace Caffyn reports on how the popular label is utilizing the platform. In an effort to combat leaked product and sneaker images, adidas Originals is using Snapchat to tell stories created by some of the label's brand ambassadors to organically leak some of the brand's upcoming product. Pharrell Williams was recently given the reins to the account in which he documented his Los Angeles launch of his latest adidas Originals collection during which he shared a preview of his upcoming 'Human Race' NMDs.

How Adidas Originals is using Snapchat - Digiday

Inside the fanatical world of sneakerheads, product leaks are common. Now, Adidas is looking to a new tool to lessen the impact of unauthorized grainy iPhone pictures: Snapchat. "We're at a moment where the classic mechanism of launching a product isn't always working.