Friday, April 29, 2016

Rihanna and Kylie Jenner Are Boosting Puma's Sales*~

PUMA's ongoing collaboration with Rihanna, and it's recent partnership with Kylie Jenner, are really paying off for the brand. In the first three months of 2016, Puma's currency-adjusted sales have increased by 7.3 percent to €852 million, which is approximately $973 million, according to Fashionista. Once again, the recent growth in sales is attributed to its footwear. Overall the segment grew 8.5 percent, and was largely supported by its women's silhouettes. The company highlighted Rihanna's New York Fashion Week show as a driver for sales since it ultimately resulted in her Fenty trainers and fur slides flying off the shelves. As Fashionista points out, the company doesn't name Jenner specifically in its report, but the teen promoting the brand on her social media accounts have also contributed to the increase.

With Rihanna and Kylie Jenner On Its Side, Puma Is Selling More Women's Shoes

Of course, marketing expenses have increased.