Tuesday, January 26, 2016

The Rock x Under Armour Collaboration*~

Under Armour officially announced its endorsement deal with Dwayne "The Rock" Johnson, promising footwear, apparel and accessories to come from the collaboration. There's no imagery or details yet on what to expect from the forthcoming The Rock sneakers, but one of the photos accompanying the press release has what appears to be the co-branded Rock x UA duffel bag that the brand says is launching in the coming weeks. There's also a Rock x UA backpack on the way. In addition to apparel and footwear, this partnership will play out via Under Armour's fitness apps.
Welcome to Our House, @TheRock. It's time to work. #IWILL