Monday, January 26, 2015

ASICS Renames its Lifestyle Line as ASICS Tiger*~

ASICS will be launching its sports luxury line, ASICS Tiger. The lifestyle label will be targeting the American streetwear market while still being heavily influenced by professional athletics and performance. The line’s releases include the mita sneakers x ASICS GEL-Lyte III which dropped January 24 and the upcoming ASICS Tiger Gel Series, which is comprised of the “GEL-Lyte” and “GEL-Saga” all in honor of the Gel-Lyte III’s 25th anniversary.